The year is 2009, President Obama is the first president with a BlackBerry, and prospective students looking to attend college are researching schools using any and everything available. Is your school providing the right resources to make the best first impression?
Both online and traditional residential schools must have a solid web presence and offer prospective candidates the rights tools and information all in one place. Large or small, there are some key resources that no school should do without. They may even save money in the long run, too.
Emantras’ focused solutions and bandwidth capabilities help schools of all sizes implement a fast and economical approach to broadening web student services.
Search Engine Optimized Website
Provide prospective students information about your school, services, and programs with a professional, attractive website optimized to help appear naturally in search engine results. This site will be the first impression prospective students have of your institution. Make it a good one.
Online Admissions Center Student Portal
Motivate students to submit their college application at the time they are most interested, allowing for 24/7 enrollment possibilities. Integrate with third-party e-signature services and allow students to e-sign their applications, as well as submit any appropriate application fees, directly from your site. With fuel and economic considerations, your school should allow the option to apply online.
Online Admissions Center Admin Portal
Provide admissions reps real-time digital student application information to track, monitor, and pursue prospective student progress. As an administrator, monitor all admissions application activity from one portal. Integrate the online admissions center with existing SISs.
Online Financial Aid Student Portal
One a student submits an application through the Online Admissions Student Applications Portal, transfer 100% of the student profile data into a custom Financial Aid Student Application Portal, eliminating the need for students to resubmit redundant information. By providing an online financial aid solution, schools can help eliminate lost faxes and documents lost through snail-mail.
Online Financial Aid Admin Portal
Financial Aid representatives can track student financial aid progress through this portal and view real-time information regarding the application process. In addition, reps may help users through the application step-by-step, over the phone and online.
Online Benefits Presentation / Demo
Both residential and online colleges can benefit from consolidating a marketing message to a two to three minute visual presentation and summarize the services of the college, the experience, programs, classes, and even testimonials. Place a Call-to-Action to capture prospect information.
eCatalog / eBrochure
Many colleges have begun to distribute online course catalogs and student handbooks, and offering printed versions of these resources for fee. This strategy reduces cost, is easier to track and provide proof-of-delivery, as well as make changes and redistribute. Rather than converting to .PDF, create an eBook of these materials that allows students to annotate, share with friends, and even view multimedia in the same document.
